A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six...
The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and...
As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns
Fast-growing cities are centre stage in the digital and creative revolutions
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video...
In a recently-concluded brand meet-up organised to celebrate the Silver Jubilee, HP showcased its vast portfolio of industry leading digital printing innovations and highlighted the potential...
The OOH campaign in Delhi NCR is part of the brand's 360 degree campaign that includes brand activation
Century Ventures bags branding of 3200 trolleys of Kolkata airport and is looking at acquiring branding rights of all airports of eastern India.
In-Store Asia 2016, to be held from August 4-6, 2016 at Pragati Maidan, makes its presence felt through traditional outdoor formats and metro rail media in...
He comes with more than 15 years of experience, specializes in brands across categories ranging from FMCG, E-Commerce businesses, Apparels, Financial Sectors, Retail, Real Estate and...
