Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema...
The pocket card is being distributed through retailers, Vodafone stores, and mosques. Vodafone is also organising Iftar parties for the retailers to ensure maximum campaign reach.
The event division will explore new business opportunities in experiential marketing, among other key areas
The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product...
DWF has partnered with IOCL to create a positive impact in the life of a car owner and the advertising industry. IOCL DWF Xtra Reward Card...
Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI...
The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper...
Kinetic India has executed the campaign using a mix of media assets like traditional billboards, gantries, unipoles, and FOB
Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the...
Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.
