Outdoor ads will be prohibited in areas such as national parks, district forests, water bodies, historical monuments, among others
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
Hoardings in the 20-minute area will be brought down, says report.
Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.
Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others
The policy is set to be open for public suggestions from July 5
Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress
“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal
MHOA has directed its members to immediately conduct a comprehensive safety review of all their hoardings to ensure and reinforce adherence to strict safety standards.
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen...
