Pramod Bhandula, Executive Chairman, JCDecaux India highlights the urgent need for the Indian OOH industry to embrace sustainable practices, tackle cost-driven compromises, and lead the way...
Manosh De argues that outdoor advertising (OOH media) can be seamlessly integrated into urban planning to enhance public spaces, improve aesthetics, and support municipal goals.
Sivabalan Thangavelu, Director at Miraai Advanced Composites Pvt Ltd Highlights the growing demand for sustainable materials in outdoor advertising, such as fabric-based alternatives to PVC flex,...
Ajay Mody, Owner of Alliance Signotech, sheds light on the evolving landscape of DOOH advertising, from advanced technologies to the challenges of licensing and service
Exploring how political dynamics shape the OOH industry and strategies to navigate them, as shared by industry veteran Noomi Mehta.
Vipin will be in charge of the advertising department which falls under the licensing department among a total of 13 departments allotted to him
Praveen Vadhera, CEO of the Indian Outdoor Advertising Association (IOAA), raises strong concerns over the Brihanmumbai Municipal Corporation’s (BMC) draft policy on outdoor advertising.
As the Brihanmumbai Municipal Corporation (BMC) wraps up its feedback phase on the new draft Out-of-Home (OOH) advertising policy, key industry players share their insights on...
Leading voices of Indian OOH representing media owning firms shared their responses to 12 questions centred on the current business environment as well as the steps...
The Brihanmumbai Municipal Corporation unveils stringent guidelines for OOH and DOOH advertisements, incorporating specific regulations for political campaigns ahead of Maharashtra's state elections.
