BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi
Also, programmatic OOH buying is gaining momentum, he says
The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions
An online wedding company shares the load of weddings by offering venues all across the country
5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR
The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’
Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products
An on-ground activation is to reinforce the importance of reusing and recycling for a sustainable future
The setup included a life-size ferry wheel and an uncommon selfie point with a branded Autorickshaw at all the chosen locations
The eco-friendly material solution provider leverages the opportunity to create awareness about green printable material
