Sustainability

Taneja Technocom makes Gautam Gambhir’s Community Feast Greener

The eco-friendly material solution provider leverages the opportunity to create awareness about green printable material

Published

October 15, 2019

Bhawana Anand

Recently, a cricketer turned MP, Gautam Gambhir announced a Green Bhandara (Community feast) where the masses are being fed free of cost but strictly avoids the usage or involvement by any means of plastic. While the organizers made sure that there is total detention of plastic, Taneja Technocom partnered with organizers ensuring that the promotions of the event were also green.

Taneja Technocom’s patent material called WYTE lead a campaign on the go green theme in order to combat the ban of plastic banner/flex and also adhere to the government’s vision to eradicate the use of single use plastic. A team lead by Ritika Taneja Director of Taneja Technocom accompanied by her colleague Hareesh Joshi furnished the Gautam Gambhir foundation for their green bhandara with plastic-free advertising for their billboards with “WYTE BIO CARE LIT FABRIC”.

Talking about the initiative, Ritika shared that it was a great opportunity to partner with noble cause as well as further create awareness about the green material for publicity and promotions.

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