Results For "ROOH"
15 News Found
Singapore's Avyan Holdings partners with All About Outdoor to launch PROOH Technologies
In OOH Solutions By M4G Bureau - March 27, 2023
The goal is to “get the market ready for audience buy instead of billboard buy”, states the company
Times Prime teams up with Prooh Technologies for Members’ Fest campaign
In OOH News By M4G Bureau - February 14, 2023
Times Prime has expanded its successful outdoor campaign from Cyber Hub, Gurgaon to 35 locations across the Delhi NCR region
WOO to reveal new audience measurement guidelines at Toronto 2022
In OOH News By Rajiv Raghunath - March 24, 2022
The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.
Building a global approach to OOH audience metrics
Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.
ROAD to Africa’s OOH growth
In OOH News By Rajiv Raghunath - February 07, 2022
Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.
World Out of Home Organization's 1st Africa Forum on Feb 3
In OOH News By Rajiv Raghunath - January 28, 2022
The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market
US placed-based media business Trooh ties up with Comscore for DOOH audience measurement
In Digital OOH By M4G Bureau - October 20, 2021
Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh
World Out of Home Organization gears up for 1st Asia Forum on Oct 28
In OOH News By Rajiv Raghunath - October 20, 2021
Programme of events will culminate in 2022 Toronto Global Congress
‘The New Normal enhances OOH relevancy’
In Viewpoints By Rajiv Raghunath - August 03, 2021
Haresh Nayak, Group MD, Posterscope South Asia & President, Posterscope APAC shares his perspectives on the New Normal that is influencing OOH business, increasing role of technology, and prospects for programmatic OOH/DOOH, in an interview with Rajiv Raghunath
Hamdard Labs vests Havas Media with media duties for food div
In OOH News By M4G Bureau - June 22, 2021
The offline media mandate covers the beverage brand RoohAfza and its extensions, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value added food products.