“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says...
With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a...
Surreal Design Studio's project called 'Infinite Mumbai' curated with Brihanmumbai Municipal Corporation G South Ward and Acko General Insurance is a tribute to the city's spirit...
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set...
The 16th edition of the popular Outdoor Advertising Convention (OAC) was inaugurated today at The Westin Mumbai Powai Lake, promising two days of thought provoking sessions...
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
Prerna's abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives...
DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the...
The partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to DOOH with the ability to leverage Mediabrands proprietary audiences.
OAC 2022 will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation...
