In order to promote the brand Everyuth Menz, DDB MudraMax organized unique consumer activation program"Play out of your skin across different cities.
The longest wall painted stood at 900 meters by 556 artists illustrating social messages for Mumbai. Tata Housing will initiate'The Wallbook' activities across cities in India...
With over 1400 media touch points and 9,00,000 sq ft of exhaustive vinyl, it was ensured that the entire country was plastered with DSP BlackRock.
In his new role, he will head the entire gamut of sales and marketing functions of this special domain.
