Promoting the new reality show'Fear Factor- DARR SE TAKKAR', BIG RTL Channel utilised the OOH medium by moulding the nature of the show into the creative.
Ambient OOH offers clients reach and depth of experience to ensure that the brand gets to the target audience.
Approximately, 150 sites have been utilised which include the premium transit points to grab the attention of the target group.
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.
In his new role, he will head the entire gamut of sales and marketing functions of this special domain.
OOH is expected to grow at a moderate rate of 4.3 per cent.
The idea is to reach out to the relevant target group at every nook and corner of the city with a message about the change delivered...
As a promotion, Metro Shoes will launch an extensive pan-India outdoor and in-store media campaign.
