Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.
Reliance Communications introduced an innovative OOH campaign in tier II & tier III cities leveraging the popularity of the Janmashtami festival.
The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri in the mind of their target viewers.
The brand has tied up with Balaji Motion Pictures for the promo of 'Once Upon a Time in Mumbai Dobaara' focusing on the Gujarat and Maharashtra...
Executed by ABC Advertising, the campaign has been rolled out in all the strategic locations of Kolkata which sold out 50% of the bungalows within 3...
The campaign created by Encyclomedia Global was executed in Dubai across formats such as Bus Wraps and others to create buzz around Kraft's New'Easy To Open'...
The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.
SET Max creates a romantic sensation on the OOH medium to promote Aashiqui 2's world premier on TV.
The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival,...
7 UP's new activation is all about connecting the brand with the magic of dance.
