Organised by Mindwave Media, the activity was meant to help devotees at Kumbh who were anxious about getting lost.
The actor will be the face of the brand’s entire marketing and promotion campaign
Executed by Cochin-based Zero Degree, the OOH innovation has been activated at Edapally bridge metro pillars across Cochin in Kerala
The tender will be given for 5 years
Total 5 trains have been taken on long-term basis for exclusive branding
The brand has deployed a two-phase led campaign with the help of Glo-Out of Home Division of Lodestar Universal McCann to promote its new range
Promotions for the new launch will begin around the sales push slated for the end of Q2 this year
A set of TVC has already been out with their new ambassador; OOH creative will be charmed with Bollywood superstar
E-Factor Entertainment agency is also a part of the official agency consortium given the branding, promotions, marketing and revenue generation activities mandate for five-years
ITW Playworx has initiated a range of promotional activities for the brand including on-ground activities
