Bringing in his two decades of experience in OOH and many accolades, Gour Gupta joins DDB MudraMax as the Executive Director heading OOH, events and experiential.
Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, IKEA finally have selected Dentsu Impact as...
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to...
Dentsu Aegis Network has rebranded and renamed its sub-agencies for better bridging between global and national network.
Kinetic India executed the Craftsvilla campaign across seven towns including Delhi, Ahmedabad, Lucknow, Chandigarh, Ludhiyana, Indore and Jaipur.
Tanishq displayed their awe inspiring regal collection on hoardings across six cities, which was executed by Laqshya Group.
Havas Media will handle crystal jewellery leader Swarovski's media mandate across 35 countries worldwide
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited...
Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.
