L&K Saatchi, which won the business after a multi-agency pitch, will handle the integrated communication duties and the agency’s Kolkata office will handle the business
From rallies to free pick & drop services, the brand left no stone unturned in its #ActivIndia movement that aimed at driving Indians to polling booths
The industry body also maintains that digital media will not be a viable substitute for rooftop media
Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers
Combined offering to further streamline automated buying and selling of DOOH inventory
Media owners handling media on PPP model plan to speak with the concerned authority and highlight the safety of advertising structures over the foot over bridges...
The announcement is regarding the launch of Western Union’s new money transfer application and its relaunched website
We liked the agency's approach to the category which was almost radical as they highlighted some basic shifts from category communication: Atul Sanghvi, Executive Director, Cera
Unity, collaboration and perseverance vital for OOH growth
Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium
