Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA
Also, programmatic OOH buying is gaining momentum, he says
Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products
The Royal Navy, Amnesty International UK, Ancestry, Mars, Inc and Stonewall are among this year’s winners
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
A home security awareness activation is launched across 350 residential societies and corporates across India across 15 cities
Along with bringing Transparent OLED signage in the Indian market, the electronic giant also launched new display products exclusive to the Indian OOH market
The combined platforms enable DOOH media owners and advertisers, to utilise a single set of digital creative assets that can be easily adapted to suit a...
Sunil Vasudeva has taken over the President’s role from Noomi Mehta who held this position for 11 consecutive years
Tarun Katial will be speaking on theme 'How OOH helps OTT connect with the Millennials’
