The speakers at the Gujarat Talks OOH Conference will cover a wide canvas of topics - from assessing the depth of the consumer market, to innovative...
Posterscope India won the OOH Agency of The Year award at the Global Marketing Excellence Awards held in Mumbai, With more than 30 awards in its...
Frooti conquers OOH space in 160 cities with its multi-format #LivetheFrootiLife campaign.
Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays
Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live
Bring Back The Glory - Glenfiddich Bar 1963 New York, Glenfiddich by Posterscope Taiwan
According to the report released this month, OOH is growing relatively strongly at +3.5% in 2016 and +3.4% in 2017, with stable share of spend of...
The technology used behind this latest innovation is based on 'addressable pixel programming', where every pixel is coded and mapped on the hoarding.
Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.
Presenting his session on"OOH in the Digital Economy at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way...
