Posterscope India has planned and executed the campaign using a mix of billboards, gantries, unipoles and pillars for impact and bus shelters, bus wraps and mobile...
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
In keeping with the model code of conduct, in the poll-bound states photographs of ministers and politicians on hoarding displays and posters that publicise the achievements...
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor...
The speakers at the Gujarat Talks OOH Conference will cover a wide canvas of topics - from assessing the depth of the consumer market, to innovative...
Posterscope India won the OOH Agency of The Year award at the Global Marketing Excellence Awards held in Mumbai, With more than 30 awards in its...
Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around
The international OOH firm has reportedly decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment...
Frooti conquers OOH space in 160 cities with its multi-format #LivetheFrootiLife campaign.
