‘OOH provides stronger ROI virtually’

In Viewpoints By Bhawana Anand - February 16, 2021

Amit Dhanuka, Executive Vice President - Lionsgate shares his take on the OOH medium and what it means to the brand.

UK more receptive to OOH during lockdown

In Digital OOH By M4G Bureau - February 05, 2021

Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK

Data, technology & value for money: key factors for OOH in 2021

In OOH News By Bhawana Anand - January 21, 2021

Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021

Posterscope & MediaCo launch 100% recycled paper for the UK OOH industry

In OOH Solutions By M4G Bureau - January 20, 2021

The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality

Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world

In Research By M4G Bureau - January 18, 2021

The predictions focus on how to navigate the OOH landscape during and post the Covid-19 pandemic, including what this means for brands and clients

NDMC takes stern action against illegal media

In OOH News By M4G Bureau - January 18, 2021

Including self signages, the posters, banners and illegal hoardings violating OAP 2017 policy are being removed by the civic body

SDMC plans extensive OOH campaign on Covid19 awareness

In OOH News By M4G Bureau - October 12, 2020

The corporation is expected to deploy a variety of media formats such as hoardings, posters, unipoles, parking areas, auto-rickshaw, metro stations, bus stands, toll gates, construction sites and wall paintings

AirAsia India announces its new route through OOH campaign

In Campaigns By M4G Bureau - August 26, 2020

The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data

Posterscope India elevates Fabian Cowan as Country Head

In OOH News By M4G Bureau - July 28, 2020

Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities - Eunoia and Indeed Smart City and Deepak Kumar has been promoted as Director

Lemma appoints Vinay Goel as Vice President- South East Asia

In OOH News By M4G Bureau - June 16, 2020

Vinay will handle pDOOH business and strengthen supply end across SEA