The Bollywood couple will be seen romancing on the outdoor medium promoting the brand’s 'Khayal Rakhenge, Khush Rakhenge' campaign
The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership
Initiative will handle integrated media planning and buying for JOY & X-MEN Brands
The members of the association contributed used/scrap flexes that were converted into washable sleeping bags with inbuilt pillow and a blanket stitched into it
In his additional role, every effort will be directed to root out unauthorized media in the north zone of the city, as also introduce standard formats
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific...
The group appoints Thomas Minc as MD - Global Strategy and Ellen Zaleski as MD - Global Insights
The acquisition is part of company’s plan to build a “Smarter as Standard” footprint in the U.S
The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline...
The 15th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2019 Awards function will be organised at the...
