The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but...
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media...
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes...
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
Sudhanshu Mani will share his thoughts on 'Disruptive thinking: the secret sauce of business transformation'
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
