Havas Media Active planned and executed the brand's OOH campaign in 8 cities
The move follows the Delhi High Court order mandating the Municipal Corporations of Delhi (MCDs) to root out unauthorised hoardings in the city within two months
Laqshya Media executed the campaign in Delhi
The integrated media mandate includes OOH medium
The campaign has been executed by Avenir Brand Connect.
Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel,...
Avinash Swamy, Vice President, Streettalk Connect, addressed a session on'What will it take for media partners to plan big for OOH in Chennai & rest of...
Delegates at the Tamil Nadu Talks OOH! Conference participated in group discussions to come up with recommendations to'Re-Energise Tamil Nadu OOH Industry Growth Engine'
As part of the realignment exercise, the new leaders at DDB MudraMax include Sathyamurthy Namakkal, Aneil Deepak and Sameer Mehta.
The media planning for the campaign was designed based on the market and visualising the company's growth objectives. The sites were selected on the local grounds...
