Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a...
Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are...
Empanels Ogilvy and L&K Saatchi & Saatchi for creative duties in India and global markets.
Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public...
The open quiz show will be conducted for the second time at OAC. The first edition too was anchored by Nabendu Bhattacharyya.
Media owners unperturbed by the impending tax hike
The media planning and buying done by Glo, the outdoor wing of Lodestar UM. The agency has used a mix of unipoles and bqs to cover...
The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper...
Kinetic India has executed the campaign using a mix of media assets like traditional billboards, gantries, unipoles, and FOB
Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.
