In this strategic partnership, both companies will pitch clients and provide consolidated media options handled by them
The 4-week marketing plan, which started with TV, will approach OOH in the coming days with the new brand ambassador
The OOH firm has bagged rights on 850+ bqs, 100 hoardings, media at 119 BRT bus stations, among others
WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on July...
The company will reportedly soon own up to 35 billboard displays on roughly two dozen structures along West Hollywood's famed Sunset Strip
Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India
In association with INKA creative agency, the state government stands tall on OOH by showcasing its fast-paced development
Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed...
The OOH firm will design, develop, operate and market the advertising opportunity in the entire estate of the airport for a period of 10 years
Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa,...
