The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian...
The move is directed at rooting out unauthorised outdoor advertising
In a fresh bid for the media rights, the OOH firm has retained the rights on media assets outside the station
The Gujarati national daily launched an OOH campaign and reach out to readers with a contest.
The OOH firm has won the rights from AAI for a period of 5 years
Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte have been confirmed as Keynote Speakers for FEPE International’s 60th Annual Congress
The digital printing major has set up solvent printing machines in different cities in tie-up with local partners
WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s...
Based in HQ London, Matt will report to Steve King, CEO, Publicis Media
