The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
Selected tennis highlights will be shown in 13 UK cities
The advertising agency won the rights following an extensive multi-agency pitch
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
Special Olympics GB fan zone opens at Westfield London
The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.
Hyundai's IONIQ 5 is seen advertised on Zest's billboard on the Eastern Express Highway, which entered the Guinness Book of World Records for the most number...
The campaign, located at Haji Ali Junction, will be live for a total of 3 months
