Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In...
On track to meet a 470% growth in revenue year-on-year for 2024
The Colour Splash campaign was a nationwide talent hunt among children aged 6 to 12 years.
Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally
UB Media is the title sponsor of the event
Troy Townsed, CEO, Zitcha says the collaboration with Venvee is a major advance for in-store retail media
The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the...
Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
