Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising...
Mindshare bags Gold for innovative Use of Activation
Venkatesh Sanjeeva, Director - CEO at Radiant Synage tells Media4Growth why there is a need for a platform like OOH Expo and how the company will...
Sun Neo Hindi GEC is the first Hindi channel under the Sun TV Network
This campaign marks the first use of such advanced technology for a McDonald's campaign in the region
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to...
Eight official Team GB fan zones are announced
Following global expansion and continued strong local demand, unified retail media platform, Zitcha, has appointed Josh Forsyth as APAC sales lead. Australian-headquartered Zitcha, which operates across...
Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.
Previously Kanika has worked with Snapdeal, Unilever in Personal Care, and Pepsico as well as GSK Consumer.
