Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry
Bids will be invited for putting up digital screens on unipoles
The 100% PVC free material is an eco-friendly option for outdoor media
Its optical material is of high-quality PVC with good flexibility in shape which helps in easy application
Sri Garima Publicity executed the campaign, with notable innovations
However, the green material may not match flex in terms of speed of printing, durability
Makes representations seeking deletion/withdrawal of ‘flex’ from the Forest, Ecology and Environment Secretariat Notification No. FEE 17 EPC 2012, Bangalore dated 11.03.2016
BBMP Council yet to make public its stand on the hoardings issue; next HC hearing on hoardings issue on Aug 10
Noomi Mehta, Indrajit Sen, from IOAA explained the OOH professionals on the activities, challenges, and days ahead of outdoor advertising in India
Organisations like NSS, BDK, KSSP are collecting and channeling the flexes as material for house repair
