Awareness building, stringent norms will take OOH to the green sphere

In OOH News By Prantika Ghosh - July 29, 2022

Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH

Ban on single-use plastic items in India from July 1

In OOH News By M4G Bureau - June 30, 2022

PVC banners of less than 100 microns thickness in the list of single-use plastic items that are banned

‘Stringent Govt norms will spur wider use of eco-friendly fabric for OOH’

In Viewpoints By N Jayalakshmi - June 06, 2022

Deepak Girotra, Director, Sun Printable Fabric, shares his take on the dynamics and challenges involved in making fabric media a viable alternative to flex.

Green mandate blunts Kerala OOH business prospects in run-up to state elections

In OOH News By M4G Bureau - December 03, 2020

Media operators cite that higher cost of green fabric cuts into margins leaving

Fujifilm India set to inspire PSPs for new marketing model

In OOH Solutions By M4G Bureau - June 29, 2020

The book has been released as a guide for print service providers looking for new ways in which digital print might open new opportunities, greener production or cost-effective options

Taneja Technocom relaunches magnetic vinyl printing material

In OOH Solutions By Bhawana Anand - May 14, 2020

The printable magnetic film has been re-introduced keeping in view current and emerging market conditions

Ashirvad Pipes distributes in-house designed sanitizing units to frontline warriors

In OOH News By Bhawana Anand - May 06, 2020

The PVC pipes brand takes its material to build hand free sanitising units

How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

Harkness Screens to provide essential safety gears for frontline workers

In OOH News By M4G Bureau - April 07, 2020

The leading screen technology company is working closely with health ministry across multiple states to connect with hospitals and quarantine centres

Bihar media operators not geared up for using green options for OOH advertising

In OOH News By Bhawana Anand - March 04, 2020

The operators fear the likelihood of a state ban on use of PVC flex for outdoor advertising