Global OOH spend in 2023 reached $41.9bn USD and represented 5.2% of global ADEX – breaking through the $40bn barrier, the 5% barrier and eclipsing the...
The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.
Brands of all hues adorn the large formats
Old Mout Cider is the launch partner
Campaign generates over 14 million impression 15-second spots on 28 advertising screens
Year 2024 expected to see greater OOH growth, powered by the Olympics, the Euros football championships and some 50% of the world's population going to the...
Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress
At the WOO Global Congress in Hong Kong, Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group (CBG) Marketing Procurement, presented a compelling case for the strategic...
MSMA, India’s premier mall advertising agency known for its extensive network of digital and static screens, has taken up the Sponsorship of the Q&A segments of...
Ocean’s first Welsh location extends its XL Network fleet of 24 connected DOOH roadside screens which are at least 1.5 times larger than a standard 48-sheet
