Santosh Nair, Director Kromodyne (KDS), highlights the urgent need for sustainability in the Out-of-Home (OOH) advertising industry.
Sam Patel, MD & CEO of Arrow Digital Pvt Ltd, highlights the challenges of achieving sustainability in the out-of-home (OOH) advertising sector.
The campaign is executed by GroupM OOH Solutions
This collaboration marks a significant milestone in Primanté's journey, firmly positioning it in the elite class of luxury fabrics.
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
Launches 10,000 nit, Ultra High Bright, Philips Urban LED 6000 Series at ISE 2024 in Barcelona
Paramount Pictures Australia bags 'Best Use of Multi-Format' award
The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
The 4th largest city in Maharashtra has the potential for faster OOH growth
Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH