Remi du Preez advocates for a pixel-perfect OOH future

In OOH News By Rajiv Raghunath - March 15, 2024

Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.

Polygon's Remi du Preez to deliver Science of OOH keynote at WOO Africa Forum

In OOH News By M4G Bureau - December 19, 2023

At Polygon du Preez is building the largest network of programmatically connected digital OOH screens enabling access to an Africa-wide network for media owners, agencies and advertisers

Madison Media, PMG bat with Polycab India to build brand fame at ICC World Cup 2023

In OOH News By M4G Bureau - October 26, 2023

It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, to partner with the International Cricket Council: Nilesh Malani, Executive President and CMO, Polycab India

Interspace Communication to lead Polycab's brand refresh OOH campaign in the South market

In Campaigns By M4G Bureau - October 17, 2023

The campaign spanned across prominent cities, including Hyderabad, Chennai, Bangalore, and Kochi.

Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study

In Digital OOH By M4G Bureau - May 22, 2023

The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion

Can this 3M pilot project on liner waste recycling become an industry practice?

In Research By N Jayalakshmi - October 07, 2022

A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.

oOh!media launches creative and content innovation hub POLY

In OOH News By Rajiv Raghunath - May 16, 2022

POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions

Stellar Ace pioneers Project Campus Series, bridging young minds with local brands

In OOH News By M4G Bureau - October 20, 2021

Tertiary students ideate for Singapore businesses’ integrated marketing campaigns

ECI urges political parties to make local bodies election campaigning eco-friendly

In OOH News By M4G Bureau - November 24, 2020

The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning

Kerala govt flags down plastic-coated fabric for outdoor ad displays

In OOH News By M4G Bureau - February 25, 2020

Plastic coated fabric need to be replaced with cloth (plastic-free), paper (plastic-free) and polyethylene material