“The convention attracts industry leaders, potential clients, and fellow exhibitors, providing a vibrant platform to connect, share insights, and explore potential collaborations,” says Murali Krishna, Director-...
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech...
The campaign 'See the Game Like We Do' highlights Indian Olympians' pursuit of glory
Ashish Morone joins a panel on the theme ‘Is DOOH ticking all the boxes for brands?’
Ankur Malhotra joins a panel on the theme ‘How to get brands to show more love for OOH?’
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.
The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.
Gaganpreet Singh Malhotra, Director, Wybor speaks about offering quality solutions in a price-sensitive market