Abhijit has worked in India’s OOH industry for over 30-years and during that time has demonstrated his entrepreneurial spirit as well as commitment to making the...
While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant and sustained strength, reinforcing its crucial...
This campaign is executed by Signpost India
Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.
This agreement is signed with Punbus
BIG FM aims to create a solution-based approach by adding measurable, tech driven and programmatic digital OOH and traditional OOH advertising to its portfolio, reinforcing its...
This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's powerful connection to the sport.
In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall spaces into vibrant, powerful media platforms.
Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world-class speakers and interactive sessions
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are shaped by a focus on ideas,...