In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm...
DOOH revenue accounts for 74.1% of total net media revenue year-to-date
The objective is to establish greater transparency and accountability in the poll campaigning
Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva
Plain red and yellow billboards were installed with smell of fries emitting from them
Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva
The brand steps outdoor to promote its Activewear range
MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns
Khushi Advertising executed the innovative campaign
OAA 2024 has 7 award categories, 27 sub-categories
