Manosh De argues that outdoor advertising (OOH media) can be seamlessly integrated into urban planning to enhance public spaces, improve aesthetics, and support municipal goals.
Sivabalan Thangavelu, Director at Miraai Advanced Composites Pvt Ltd Highlights the growing demand for sustainable materials in outdoor advertising, such as fabric-based alternatives to PVC flex,...
Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline campaign management, enhance transparency, and empower brands to...
Shubham Kumar, Managing Director, Dinesh Plastic Works emphasizes on their innovation, large-scale production capacity, and adaptability to client needs.
Bare Bones Collective is the creative agency behind this campaign
Gangasagar Amula, Managing Director of Absen India, highlights the need for clarity in selecting LED displays. He stresses prioritizing energy efficiency, high brightness, and trusted brands...
The rights are allotted for a period of 5 years
The campaign is executed by Walk The Talk
The interactive DOOH artwork was created for Coca Cola by Ocean and appears between 3pm and 6pm until Christmas Day.
Himani Bahuguna, EVP and Head of Marketing shares with Media4Growth a glimpse of the campaign and the idea behind it
