Cashing in on the dictum:'The Bigger the Better', Ireo creates a large-scale Out-of-Home campaign for their new project named'The Corridors'. The simple yet innovative OOH campaign...
To capture the youth audience, Vespa Scooters leveraged the OOH medium in a stylish way with the help of Percept Out-Of-Home agency.
Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take...
ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.
The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
Torsten IIIgen shares how out-of-home may be constructed by increasing the attractiveness of the media
The 9th edition of OAC 2013, a two-day event for the outdoor advertising fraternity was inaugurated at the Grand Hyatt, Goa.
The planned OOH campaign connected with the audience immediately and helped to create the desired response.
Irene Revilla, SVP Strategic Development - Posterscope-China, shares her expertise at the OAC 2013 on Transit Media, the challenges it faces and the scope of opportunities.