In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
The Out-of-Home platform is social and perhaps the oldest form of social media, say Santosh Padhi & Emmanuel Upputuru
The agency has set out to provide integrated OOH, BTL and Design solutions and services to an array of clients across all markets
The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies...
Prodigy Communications and Marketing has executed the building wrap around Pantaloons Mall which will be up for 3 months
Recent studies have shown that every half an hour, one Indian farmer commits suicide. The campaign on Mumbai's key hoardings by The Times of India was...
The campaign matches the adrenaline pumping effect of the show through some death-defying stunts created on the OOH platform.
