Ethnic menswear brand Manyavar goes for a high-decibel brand activation at the launch of their first outlet housing womenswear brand, Mohey.
Along with providing immaculate network in the fair ground, Idea cellular focuses on its out-of-home branding at this year's Kumbh Mela.
Funfoods by Dr Oetker India creates high-decibel OOH campaign in Mumbai executed by Streettalk.
World's fourth largest and India's largest circulated daily Dainik Bhaskar leaves no stone unturned when it came to using OOH media at Kumbh Mela this year.
Cadbury Badam booster goes on a multi-city OOH drive using many formats along with innovations in certain cities.
Rachana has spent over 12 years in the OOH industry and diligently built Unilever and Amazon brands in the out-of-home space during her last assignment in...
Goafest 2016, held recently in the beach capital of the country recognized the out-of-home and experiential media potentially.
New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.
Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.
In the East Talks OOH conference recently held in Kolkata, a panel discussion highlighted the issues of visual pollution created by out-of-home industry and how it...
