The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
Ikar Outdoor Advertising helped the brand deliver an impactful campaign across 15 cities using bold, unmissable media options.
Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.
Touchless tech now optimised to work on BrightSign’s XT1144 media player for more immersive experiences
DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the...
Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets
The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of...
The deal will help 75Media to become the largest independ-ent OOH operator in the North of England
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP
JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.
