OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
With 41% YoY growth in pDOOH business in Q2 2024, Perion is “setting the standard for how digital strategies can seamlessly integrate with physical spaces to...
reo is expanding its offering to capitalise on Australia’s booming retail media category which PwC estimates will hit $2.6 billion by 2026.
Kate Whitehead, Marketing Manager, Mamela Media, South Africa shines the light on the OOH firm’s sustainability practices
Matthew Dearden, CEO, Alight Media, the UK shares his perspectives on DOOH, programmatic and retail DOOH in an interview with Rajiv Raghunath.
Remi Roques, GM Broadsign APAC delves deep into pDOOH's meteoric rise
DOOH Academy’s Billboard Operators Guide is designed to educate independent billboard operators on several important concepts with respect to programmatic DOOH
Franck Vidal, Director, Southeast Asia Sales & Partnership, Vistar Media explains how the convergence of technology and creativity in pDOOH promises not just to elevate brand...
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech...
India among the most dynamic ad markets this year
