The bus shelters hosting the 6-sheets also had vinyl wraps incorporating Coca-Cola's iconic red and white branding, with pictures explaining how to"create the magical bow in...
The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.
Fast growing OOH agency Streettalk appoints Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, all in the same day to strengthen its team. All these...
The biggest, at 57 square metres, is in the arrivals baggage hall at Stavanger's Sola airport.
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
The leading breakfast cereal brand for kids in India, Kellogg's Chocos invites its consumers out of home to celebrate their bond
The IOAA advisory states that under the Service Tax rules, firms must raise bills within 14 days of completion of service. Delays in this regard will...
Havas Media Active planned and executed the brand's OOH campaign in 8 cities
Chinese visual display solutions firm Wincomn Technology recently in tie up with global visual display solutions leader Christie Digital System demonstrated how to capture the rapt...
An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with Advertisers (P&G, Coca-Cola), Broadcaster (Star TV) and Media Agency (GroupM)....
