Initiated by Outsmart, the campaign runs on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards
Jaguar Land Rover is the launch partner with a campaign breaking across 13 of the screens in four cities
This is the first time a trailer for any film has been launched on the Piccadilly Lights
The combination of AdCityMedia and Visual Art enhances Ocean Outdoor’s presence in Sweden, Denmark and Finland and sees Ocean enter the Norwegian OOH market through ACM’s...
Also, programmatic OOH buying is gaining momentum, he says
An on-ground activation is to reinforce the importance of reusing and recycling for a sustainable future
The Royal Navy, Amnesty International UK, Ancestry, Mars, Inc and Stonewall are among this year’s winners
Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement
Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key...
Transaction takes Ocean into Nordic countries and Germany
