The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area
Increasing use of digital signages in OOH advertising is one of the key contributing factors
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers
Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or...
The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India
Bright Outdoor Media executed the 12-day campaign across Mumbai using large formats in the main
The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising
