Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
The company's association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given...
The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.
Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures...
Atmosphere will leverage SpringServe’s ad serving technology to deliver high quality video ad experiences in public spaces
This contract will be managed by JV STDecaux, 60% held by JCDecaux and 40% by Shanghai Shentong Assets Management Co., Ltd.
Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners
First half of year brings 22 new international partnerships, expanded existing partnerships and new international bookings for the out-of-home advertising leader
