The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities
Orango Solutions gearing up for bigger biz at the airport
The outdoor sites are located at prominent locations across the city and about 12 crore people are expected to visit the Kumbh mela
The tender covers the Entry Road area and is for 5 years
The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity
The fashion brand has deployed scented posters on the Transport for London (TfL) network, in partnership with Zenith, and Exterion Media, UK’s leading transport media owner.
Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’
The Adshel merger with oOh!media was completed 3 months earlier
The global major to actively look at Tier I & II airports across the country to deploy its digital display products
However, it was also a field day for unauthorised media
