The company re-positions itself as "Prime Outdoors".
Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.
Aamby Valley City's OOH campaign executed by Milestone Brandcom proves that the medium can also electrify and persuade the audience with its power of realistic depiction.
