JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new...
The OOH campaign, executed by IKON in Mumbai on December 14, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters...
The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s...
The mall management plans to increase the number of digital formats on the mall premises, and usher in more interactive advertising opportunities with the objective of...
OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack...
Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers
‘DMRC has made a paradigm shift in its advertising business approach’
Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities...
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
The inventive, multi-city Zomato OOH campaign, planned and executed by MOMS, with its evocative creatives has set the social media abuzz, taking the brand visibility to...
