Search results for "OOH"

Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH...

‘There’s a plethora of data available today, the challenge is how to use & structure it’

In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm...

Australia’s OOH sector records 9.26% net revenue growth in March quarter

DOOH revenue accounts for 74.1% of total net media revenue year-to-date

‘We liberate OOH firms from tedious reporting & admin burdens’

Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an...

In the March 2024 issue, we examine the size and dynamics of India’s OOH advertising industry, discuss the potential for doubling its current valuation, and shine a spotlight on the vibrant Gujarat market.

Tata AIA’s playful campaign ties life insurance to wedding preparations

Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance

Apurva Sircar, Senior VP and Head – Marketing, Bandhan Bank joins OAA 2024 Jury

Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva

WOO sets stage for Future Leaders engagement at Hong Kong Global Congress

WOO members, national associations and sponsors are invited to nominate Future Leaders delegates

Laqshya Media Group turns the spotlight on The Roadster Life Co.

Zakir Khan and Jacqueline Fernandez star in the campaign