The company will be solely responsible for creating unipoles and cubes at the road dividers in the main junctions across Siliguri.
The 10 year contract provides an access to the same target audience as that of Terminal 3 and Terminal 1D at Indira Gandhi International Airport.
The company re-positions itself as "Prime Outdoors".
OOH is expected to grow at a moderate rate of 4.3 per cent.
Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.
