Encyclomedia's innovative creative solution at outdoor for Castle Lite helped the brand in communicating the product message across South Africa.
Out of 15 players, In & Out Mediatechs won the rights for the FOBs in Lucknow.
Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and 'Mishti' or...
TATA Docomo innovates on OOH to establish the product proposition as well as create differentiation in the market.
The campaign has been executed in all the five states of the region including West Bengal, Chattisgarh, Bihar, Odisha and Jharkhand.
LOMS turned a back-lit BQS into an innovation for ACC Cement in Patna.
The agency showcases the facilities of property in a cutting-edge manner on billboards in Bangalore.
The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their...
It's now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this...
The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.
